In that particular period of American filmmaking, from the late ’70s into the early ’80s, there were some attempts by studios to have the graphic nature of the advertising and the titles feel cohesive.
At the end it just had that copy line which is then repeated a million times: “In space no one can hear you scream.” That was written by the art director’s wife, Barbara Gips.Īnd similar to the teaser, the opening titles use the motif of the pan across – The trailer for Alien, just like Superman, had no voice-over. The teaser trailer was the creative touchpoint for the titles. Steve and I created a teaser trailer that was just the egg and those letters and it really worked. So similar to Superman, the Alien titles grew out of the marketing for the film.
#Alien 1979 movieshare movie
We didn’t win because Spielberg had made a movie that year, and effects weren’t on anybody’s radar. It was the first award they would present at the Academy Awards just to get it out of the way. It made a lot of money for 20th Century Fox, way more than they expected, and that led to other things, like R/GA designing the effects for Predator and our Academy Award nomination. Maybe because it was attached to one of the most frightening movies ever made!Īlien really put Ridley on the map. It was incredibly simple, but it struck a chord. Richard: It’s probably a slight variation on Futura, but it wasn’t custom. When the bits finally resolve into a word, I think people weren’t prepared to read it as a title because of the spacing.Įditor's Note: The typeface used was actually Helvetica Black. We wanted to break the type apart using that letter-spaced sans serif, which really hadn’t been done in film before. We wanted to set up tension and as these little bits come in, they seem very mechanical. So we abstracted the idea of the off-putting sound but in a typographic way. I think Steve Frankfurt once said to me that sound is 50% of a film and I agree with that.
Richard: The titles came from the idea of something “unsettling.” It’s disturbing to people to see those little bits of type coming on. How did you go about designing those titles? Ridley had come out of British advertising and his work looked beautiful but he’d had no success with it. Richard: Then Ridley was doing this movie called Alien that was going to be a B-movie for Fox - he didn’t know how big it would be. Title Designer RICHARD GREENBERG speaks about his work on Alien in this excerpt from our feature article R/Greenberg Associates: A Film Title Retrospective. This usage of type, in which letters are simultaneously message and medium, a lens through which ideas are both displayed and distorted, as structure and as obstruction, is a motif to which Title Designer Richard Greenberg would return again and again. In this opening sequence, a disjointed version of Helvetica Black is used to instill a sense of foreboding, the letters broken into pieces, the space between them unsettling. The first, the teaser and opening title sequence to 1978’s Superman, gave them a start, but their second, Alien, established them as a creative voice. Ridley Scott's Alien was Richard and Robert Greenberg's second major film project as a company, R/Greenberg Associates. As the pieces come together, forming a word denoting, in the most basic of terms, The Other, we are enveloped in a steady and dark tension. That is where they come from – the middle of you. They work their way from the outside in, everything pointing to the centre. We float over a planet as white forms appear, dismembered.
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