Zuckerberg noted yesterday that Meta has made more than a $1 billion annual run rate on Reels ads. This isn’t exactly surprising, especially since Reels is a big potential moneymaker for Meta in a time when its revenue is starting to decline. Mosseri said that the changes announced today aren’t permanent, which indicates that Instagram is still going to be heavily focused on video and recommended posts it’s just going to find a way to do so in a better way. He went on to note that although Instagram will “continue to support photos,” he believes that more of Instagram is going to be focused on video over time. Once Instagram improves its recommendation algorithm, it will start to grow again, Mosseri says.Įarlier this week, Mosseri admitted that the full-screen home test isn’t ideal for users and also addressed users’ concerns about seeing fewer and fewer photos on an app that was once a home for photographers. Mosseri told Newton that Instagram will temporarily reduce the number of recommended posts that users see but didn’t specify by how much, in order to get better at ranking and presenting recommendations to users. The first electric double-decker bus in India ushers in a new.
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Zuckerberg went on to note that the company expects these numbers to double by the end of next year. Official Instagram Account of MyGov, Citizen Engagement Platform of Government of India. The news comes a day after Meta CEO Mark Zuckerberg said that about 15% of content in Facebook feeds are served by Meta’s AI and that number is even a little bit higher on Instagram.
Even the most followed women on Instagram, Kylie Jenner and her sister Kim Kardashian, expressed their frustrations with Instagram’s recent changes and shared petitions that said, “Stop trying to be tiktok i just want to see cute photos of my friends.” The changes come as users have expressed frustration over the app’s gradual transition away from being a place where users could mainly see photos of their friends and family into an app that’s filled with recommended posts and videos in an attempt to compete with TikTok.
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Mosseri says users’ concerns about the changes were reflected in Instagram’s own internal data, which is why the company plans to take a step back and figure out how to move forward. The company will also temporarily reduce the number of recommended posts that users see, as it plans to improve and rework its algorithms. Instagram will phase out a test that turned users’ home feeds into a TikTok-like full-screen experience that prioritized video in the coming weeks. Mosseri revealed the news in an interview with reporter Casey Newton. Instagram head Adam Mosseri says the social network will walk back some recent changes to the app that have led to intense criticism from users.
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